Marketing research and customer analytics: interfunctional knowledge integration
| Year of publication: |
2008
|
|---|---|
| Authors: | Lichtenstein, Sharman ; Bednall, David H.B. ; Adam, Stewart |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 3.2008, 1, p. 81
|