Marketing research : concepts, practices, and cases
Sunanda Easwaran; Sharmila J. Singh
| Year of publication: |
2006
|
|---|---|
| Authors: | Easwaran, Sunanda |
| Other Persons: | Singh, Sharmila J. (contributor) |
| Publisher: |
New Delhi : Oxford University Press |
| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Kundenanalyse | Customer analysis | Empirische Methode | Empirical method | Wissenschaftliche Methode | Scientific method | Marketingtheorie | Marketing theory | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 605 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-19-567696-3 ; 978-0-19-567696-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003417153