Marketing research essentials
Carl McDaniel ; Roger Gates
| Year of publication: |
2006 ; 5. ed.
|
|---|---|
| Authors: | McDaniel, Carl D. |
| Other Persons: | Gates, Roger H. (contributor) |
| Publisher: |
New York ; Chichester : Wiley |
| Subject: | Marketing research | Marktforschung | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung 1 CD-ROM 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2003 |
| ISBN: | 0-471-68476-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004857842