Marketing research essentials
Carl McDaniel ; Roger Gates
| Year of publication: |
2008 ; 6. ed.
|
|---|---|
| Authors: | McDaniel, Carl D. |
| Other Persons: | Gates, Roger (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing research | Marktforschung | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung : Ill., graph. Darst. 1 CD-ROM (12 cm) u.d.T.: SPSS 14.0 |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-13198-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004889836