Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message

1. Marketing research and the mission-centred organization -- 2. The marketing research process -- 3. Marketing research and cultural differences -- 4. The research question -- 5. Conducting secondary research -- 6. Finding participants -- 7. Conducting focus groups -- 8. Interviews -- 9. Projective and observational research -- 10. Planning survey research -- 11. Conducting surveys -- 12. Analysing qualitative and quantitative data -- 13. Written report and presentation.