Marketing research information systems and decision making
Bertram Schoner; Kenneth P. Uhl
| Year of publication: |
1975 ; 2. ed.
|
|---|---|
| Authors: | Schoner, Bertram ; Uhl, Kenneth P. |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Marktforschung | Betriebswirtschaftliche Entscheidung | Absatzplanung | Market research | Entscheidung | Decision | Informationssystem | Information system | Management-Informationssystem | Management information system | Theorie | Theory |
| Extent: | XIII, 588 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. nach d. einz. Kap. |
| ISBN: | 0-471-76262-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000557592