Marketing research, market orientation and customer relationship management: a framework and implications for service providers
| Year of publication: |
2006
|
|---|---|
| Authors: | Javalgi, Rajshekhar (Raj) G. ; Martin, Charles L. ; Young, Robert B. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 20.2006, 1, p. 12-23
|