Marketing research
Carl McDaniel ; Roger Gates
| Year of publication: |
2013 ; 9. ed, Internat. student version
|
|---|---|
| Authors: | McDaniel, Carl D. |
| Other Persons: | Gates, Roger H. (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing research. | Marketing research--Computer network resources. | Marktforschung | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2010. - Includes bibliographical references and index |
| ISBN: | 978-1-11-811271-7 ; 1-11-811271-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009498674