Marketing research : meaning, measurement and method; a text with cases
Donald S. Tull; Del I. Hawkins
| Year of publication: |
1976
|
|---|---|
| Authors: | Tull, Donald S. ; Hawkins, Del I. |
| Publisher: |
London : Collier New York : Macmillan u.a. |
| Subject: | Marktforschung | Market research | Messung | Measurement | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 736 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-421740-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467839