Marketing research : measurement and method ; a text with cases
Donald S. Tull and Del I. Hawkins
| Year of publication: |
1987 ; 4. ed.
|
|---|---|
| Authors: | Tull, Donald S. ; Hawkins, Del I. |
| Publisher: |
New York : Macmillan [u.a.] |
| Subject: | Marktforschung |
| Extent: | XVI, 845 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-421910-X ; 0-02-946810-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004734108