Marketing research
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Shiu, Eric (contributor) |
| Publisher: |
London : McGraw Hill Higher Education |
| Subject: | Marktforschung | Europa | Marketing research. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Leading edge marketing research : 21st century tools and ideas
Kaden, Robert J., (2012)
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McDaniel, Carl D., (2013)
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Aaker, David A., (2011)
- More ...
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Shiu, Eric, (2017)
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Typical innovative and involvement characteristics of contributors to consumer generated media
Shiu, Eric, (2013)
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Good practice of creativity and innovation management in business
Shiu, Eric, (2017)
- More ...