Marketing Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion
| Year of publication: |
1994
|
|---|---|
| Authors: | Baker, Kenneth G. ; Hozier Jr, George C. ; Rogers, Robert D. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 32.1994, 3, p. 3-7
|