Marketing research : tools & techniques
Nigel Bradley
| Year of publication: |
2007
|
|---|---|
| Authors: | Bradley, Nigel |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marktforschung | Market research | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXI, 531 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 0-19-928196-3 ; 978-0-19-928196-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003365011