Marketing research : tools & techniques
Nigel Bradley
| Year of publication: |
2007
|
|---|---|
| Authors: | Bradley, Nigel |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketing research |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 531 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-19-928196-1 ; 0-19-928196-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004877632