Marketing Research with IBM® SPSS Statistics : A Practical Guide

Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- Author Biographies -- Foreword -- Preface -- Chapter 1 Getting Started with IBM SPSS Statistics -- Objectives -- 1.1. What Is IBM SPSS Statistics? -- 1.2. Software Requirements -- 1.3. Touring the Environment -- 1.4. Entering Data in IBM SPSS Statistics -- 1.5. Preparing Data in IBM SPSS Statistics -- 1.5.1. Dealing with Missing and Invalid Data -- 1.5.2. Selecting Data -- 1.5.3. Sorting Data -- 1.5.4. Splitting Data -- 1.5.5. Recoding Variables -- 1.5.6. Summated Scales with Computing New Variables

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Year of publication:	2016 ; 2nd ed
Authors:	Charry, Karine
Other Persons:	Coussement, Kristof (contributor) ; Demoulin, Nathalie (contributor) ; Heuvinck, Nico (contributor)
Publisher:	s.l. : Taylor and Francis
Subject:	Marktforschung \| Market research \| Anwendungssoftware \| Application software \| Betriebliche Statistik \| Operating statistics

Extent:	1 Online-Ressource (310 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-1-4724-7745-3 ; 978-1-315-52551-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011683139