Marketing research : within a changing information environment
Joseph F. Hair, Jr.; Robert P. Bush; David J. Ortinau
| Year of publication: |
c2003 ; 2. ed., internat. ed
|
|---|---|
| Authors: | Hair, Joseph F. ; Bush, Robert P. ; Ortinau, David J. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marktforschung | Market research | Informationstechnik | Information technology | Theorie | Theory | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 720 S graph. Darst 1 computer optical disc (4 3/4 in.) 27 cm. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-07-115119-2 ; 0-07-246757-6 ; 0-07-246761-4 ; 0-07-253839-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001660974