Marketing research : within a changing information environment
Joseph F. Hair; Robert P. Bush; David J. Ortinau
| Year of publication: |
2006 ; 3. ed., rev. internat. ed
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| Authors: | Hair, Joseph F. ; Bush, Robert P. ; Ortinau, David J. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marktforschung | Market research | Informationstechnik | Information technology | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XXVII, 730 S Ill., graph. Darst 26 cm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references (p. 669-677) and indexes |
| ISBN: | 0-07-283087-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002392616