MARKETING RESEARCHES IN THE SYSTEM OF UPGRADING OF PASSENGER SERVICE ON A RAILWAY TRANSPORT

The article is sanctified to determination of role of marketing researches in the system of upgrading of passenger service on a railway transport. The necessity of regular realization of marketing researches is reasonable. Results over of marketing research are brought in relation to the exposure of relation of passengers to present services and possibility of introduction of new services.

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Year of publication:	2010
Authors:	NAUMOVA O.E. ; GOLOVAN L.V.
Published in:	ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ. - CyberLeninka. - 2010, 3, p. 134-138
Publisher:	CyberLeninka Украинская государственная академия железнодорожного транспорта
Subject:	МАРКЕТИНГОВЕ ДОСЛіДЖЕННЯ \| ЗАЛіЗНИЧНИЙ ТРАНСПОРТ \| ПАСАЖИРСЬКі ПЕРЕВЕЗЕННЯ \| ЯКіСТЬ \| КОНКУРЕНТНОЗДАТНіСТЬ \| СЕРВіС \| ТРАНСПОРТНі ПОСЛУГИ \| MARKETING RESEARCH \| RAILWAY TRANSPORT \| PASSENGER TRANSPORTATIONS \| QUALITY \| COMPETITIVENESS \| SERVICE \| TRANSPORT SERVICES

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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