Marketing resource-capability complementary and firm performance in B2B firms
Aron O'Cass; Liem Viet Ngo; Vida Siahriri
| Year of publication: |
2015
|
|---|---|
| Authors: | O'Cass, Aron ; Ngo, Liem Viet ; Siahriri, Vida |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 2, p. 194-207
|
| Subject: | Mediation | Organizational performance | Market orientation | Marketing capabiliy | Strategic marketing | Moderation | Resources | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010532051