Marketing resource management : an investment that can energise your entire customer management strategy
David Newberry, Beth Weesner and Larissa DeCarlo
| Year of publication: |
2009
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|---|---|
| Authors: | Newberry, David ; Weesner, Beth ; DeCarlo, Larissa |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 10.2008/09, 3, p. 262-271
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869290