Marketing response and temporal aggregation
Year of publication: |
2021
|
---|---|
Authors: | Franses, Philip Hans |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 9.2021, 2, p. 111-117
|
Subject: | Advertising response | Current effect | Carryover effect | Total effect | Temporal aggregation | Aggregation | Werbewirkung | Advertising effects | Werbung | Advertising |
-
A meta-analysis of marketing communication carryover effects
Köhler, Christine, (2017)
-
Morais, Joanna, (2018)
-
Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem, (2017)
- More ...
-
Asymmetric time aggregation and its potential benefits for forecasting annual data
Kunst, Robert M., (2010)
-
Specification Testing in Hawkes Models
Gresnigt, Francine, (2015)
-
Exploiting Spillovers to forecast Crashes
Gresnigt, Francine, (2015)
- More ...