Marketing responsibility in an era of economic and climactic challange
Helen Borland; Stan Paliwoda
| Year of publication: |
2011
|
|---|---|
| Authors: | Borland, Helen ; Paliwoda, Stanley J. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 1, p. 49-62
|
| Subject: | Michael J. Thomas | Marketing | Globalisierung | Globalization | Verantwortung | Responsibility | Ökologie | Ecology | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Festschrift |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009006843