Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
Valerie K. York; Laura A. Brannon and Megan M. Miller
| Year of publication: |
2012
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|---|---|
| Authors: | York, Valerie K. ; Brannon, Laura A. ; Miller, Megan M. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 29.2012, 1, p. 49-65
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| Subject: | Alkoholkonsum | Alcohol consumption | Social Marketing | Social marketing | Werbepsychologie | Psychology of advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009549363