E-MARKETING - Return to first principles! - Are you sure of what you're doing on the net? Research among advertisers shows uncertainty about objectives and little confidence in agencies.
| Year of publication: |
2001
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|---|---|
| Authors: | Roberts, Lindsey |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 36.2001, 1, p. 45-47
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