Marketing's impact on firm value : generalizations from a meta-analysis
Year of publication: |
August 2016
|
---|---|
Authors: | Edeling, Alexander ; Fischer, Marc |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 4, p. 515-534
|
Subject: | meta-analysis | marketing firm value elasticity | empirical marketing generalizations | hierarchical linear model | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Unternehmenswert | Firm value | Meta-Analyse | Meta-analysis |
-
Die Wirkung absatzpolitischer Instrumente : Metaanalyse empirischer Forschungsarbeiten
Mauerer, Nikolaus, (1995)
-
Edeling, Alexander, (2018)
-
Environmental uncertainty and forward integration in marketing : theory and meta-analysis
Cadeaux, Jack, (2012)
- More ...
-
Essays on strategic marketing behavior and its financial performance implications
Edeling, Alexander, (2016)
-
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep, (2022)
-
Edeling, Alexander, (2021)
- More ...