Marketing's influence tactics in new product development : a study of high technology firms in China
Kwaku Atuahene-Gima and Haiyang Li
| Year of publication: |
2009
|
|---|---|
| Authors: | Atuahene-Gima, Kwaku ; Li, Haiyang |
| Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 157-186
|
| Subject: | Marketingmanagement | Marketing management | Innovation | Hochtechnologie | High technology | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836633