Marketing's reputation and influence in the firm
Omar Merlo; Bryan A. Lukas; Gregory J. Whitwell
| Year of publication: |
2012
|
|---|---|
| Authors: | Merlo, Omar ; Lukas, Bryan A. ; Whitwell, Gregory J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 3, p. 446-452
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| Subject: | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Industrie | Manufacturing industries | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507161