Marketing's responsibility for the value of the enterprise
Robert F. Lusch and Frederick E. Webster Jr.
| Year of publication: |
2010
|
|---|---|
| Authors: | Lusch, Robert F. ; Webster, Frederick E. <Jr.> |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2010, 3, p. 97-144
|
| Subject: | Marketing | Unternehmenswert | Firm value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841377