Marketing's responsibility for the value of the enterprise
Robert F. Lusch and Frederick E. Webster Jr.
| Year of publication: |
2010
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|---|---|
| Authors: | Lusch, Robert F. ; Webster, Frederick E. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2010, 3, p. 97-144
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893560