Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Abbie Griffin; Brett W. Josephson; Gary Lilien; Fred Wiersema; Barry Bayus
| Year of publication: |
2013
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|---|---|
| Authors: | Griffin, Abbie ; Josephson, Brett W. ; Lilien, Gary L. ; Wiersema, Fred ; Bayus, Barry L. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 4, p. 323-337
|
| Subject: | Innovation | B2B | New products | Open innovation | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Open Innovation | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010207200