Marketing-sales interface configurations in B2B firms
Wim G. Biemans; Maja Makovec Brenčič; Avinash Malshe
| Year of publication: |
2010
|
|---|---|
| Authors: | Biemans, Wim G. ; Brenčič, Maja Makovec ; Malshe, Avinash |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 2, p. 183-194
|
| Subject: | Marketing | Vertrieb | Physical distribution | Schnittstellenmanagement | Interface management | B-to-B-Marketing | Business-to-business marketing | USA | United States | Niederlande | Netherlands | Slowenien | Slovenia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956044