Marketing, sales promotion, and advertising
[by] Carroll A. Nolan and Roman F. Warmke
| Year of publication: |
[1965] ; 7th ed
|
|---|---|
| Authors: | Nolan, Carroll Anthony |
| Other Persons: | Warmke, Roman F. (contributor) ; Rowse, Edward James (contributor) |
| Publisher: |
Cincinnati : South-western Pub. Co |
| Subject: | Marktforschung | Absatztechnik | Werbung | Werbungsbetrieb | Verkaufsförderung | Sales promotion | Advertising | Marketing | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects |
| Extent: | x, 613 p illus. (part col.) map 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000541597