Marketing
Michael Saren; Peter Svensson
| Year of publication: |
2009
|
|---|---|
| Authors: | Saren, Michael ; Svensson, Peter |
| Published in: |
The Oxford handbook of critical management studies. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-923771-5. - 2009, p. 371-391
|
| Subject: | Marketingtheorie | Marketing theory | Critical Management Studies | Critical management studies | Verbraucher | Consumers | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003857098