Marketing scales handbook : a compilation of multi-item measures
Gordon C. Bruner II ; Paul J. Hensel
| Year of publication: |
1992
|
|---|---|
| Authors: | Bruner, Gordon C. ; Hensel, Paul J. |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Extent: | XIV, 1315 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87757-226-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004192468