Marketing science fictions : an ethnography of marketing analytics, consumer insight, and data science

Robert Cluley

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science

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Year of publication:	[2025]
Authors:	Cluley, Robert
Publisher:	Bristol : Bristol University Press
Subject:	Marktforschung \| Market research \| Marketing \| Konsumentenverhalten \| Consumer behaviour \| Big Data \| Big data \| Marketingtheorie \| Marketing theory
Description of contents:	Table of Contents [gbv.de] ; Description [dietmardreier.de]

Extent:	v, 186 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier research source
Type of publication:	Book / Working Paper
Language:	English
Notes:	1. Introduction2. The Ethnographic Classics3. Marketing in the Wild4. Studying Marketing Ethnographically5. Marketing Work6. Clients Get Hung Up on a Number7. Scientism in Action8. Marketing Outsight9. Artistic Qualification10. The Art of Data11. Marketing Science Fiction
ISBN:	978-1-5292-3336-0 ; 978-1-5292-3338-4 ; 978-1-5292-3339-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015194459