Marketing science : formalisation et exploitation des connaissances marketing
Jean-Marie Choffray et Gilles Laurent
| Year of publication: |
1988
|
|---|---|
| Authors: | Choffray, Jean-Marie ; Laurent, Gilles |
| Publisher: |
Jouy-en-Josas |
| Subject: | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | 54 S |
|---|---|
| Series: | Les cahiers de recherche / Centre HEC-ISA. - Jouy-en-Josas, ZDB-ID 2394817-6. - Vol. 314 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | French |
| Notes: | Literaturverz. S. 41 - 54 |
| ISBN: | 2-85418-314-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000763305