Marketing science in a postmodern world: introduction to the special issue

Provides an introduction to the Special Issue by discussing the nature of marketing science in a postmodern world. Argues that science needs marketing more than marketing needs science. (Look folks, I didn’t want to include a review of my own book, but the regular journal editor insisted ‐ honest! ‐ and, anyway, Thompson was desperate for the publication. I’m just too soft, that’s my problem. Please excuse my unacademic behaviour. Pretty please.)

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Year of publication:	1997
Authors:	Brown, Stephen
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 31.1997, 3/4, p. 167-182
Publisher:	MCB UP Ltd
Subject:	Art \| Marketing \| Postmodernism \| Science

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Type of publication:	Article
Type of publication (narrower categories):	conceptual-paper
Language:	English
Other identifiers:	10.1108/03090569710162308 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014723217