E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Woon Kian Chong, Dong Bian and Nan Zhang
| Year of publication: |
February 2016
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|---|---|
| Authors: | Chong, Woon Kian ; Bian, Dong ; Zhang, Nan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 1/2, p. 149-178
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| Subject: | Industrial marketing | integrated marketing | emerging/transitional economies | business-to-business electronic marketplace | SMEs | KMU | SME | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Innovation | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2015.1102758 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011438602