Marketing services globally : the benefits of e-learning
Felicia Blacher-Wilson; Evan G. Mense; Michael D. Richardson
| Year of publication: |
2011
|
|---|---|
| Authors: | Blacher-Wilson, Felicia ; Mense, Evan G. ; Richardson, Michael D. |
| Published in: |
Cases on innovations in educational marketing : transnational and technological strategies. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-599-5. - 2011, p. 313-326
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| Subject: | Hochschule | Higher education institution | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management | Fernunterricht | Distance learning | E-Learning | E-learning | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406204