Marketing services: the case of a missing product
Year of publication: |
1998
|
---|---|
Authors: | Grönroos, Christian |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 13.1998, 4/5, p. 322-338
|
Publisher: |
MCB UP Ltd |
Subject: | Customer orientation | Process management | Service quality | Service systems | Services marketing |
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