Marketing simulation games : a review of issues in teaching and learning
Lynn Vos
| Year of publication: |
2014
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|---|---|
| Authors: | Vos, Lynn |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 1, p. 67-96
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| Subject: | Simulation games | Marketing education | Experiential learning | Assessment | Debriefing | Reflective learning | Educational validity | Simulation | Lernprozess | Learning process | Spieltheorie | Game theory | Lernen | Learning | Betriebswirtschaftsstudium | Graduate business education | Lernmethode | Learning method | E-Learning | E-learning | Unterricht | Teaching | Wirtschaftsstudium | Graduate economics education | Planspiel | Business game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010385806