Marketing simulation games: student and lecturer perspectives
| Year of publication: |
2010
|
|---|---|
| Authors: | Vos, Lynn ; Brennan, Ross |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 28.2010, 7 (26.10.), p. 882-898
|