Marketing simulation models : the problem of specification error
W. Earl Sasser jr. and John M. Vernon
| Year of publication: |
1970
|
|---|---|
| Authors: | Sasser jr., W. Earl ; Vernon, John M. |
| Published in: |
Corporate simulation models. - Seattle. - 1970, p. 545-577
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002736108