Marketing Simulations in Tertiary Institutions: A Review and Future Directions

In the last three years, the number of simulations available to marketing educators has grown from about two to seven. Seven simulations using various criteria are reviewed, including criteria of learning effectiveness previously developed from action learning principles. Directions for development of a future “perfect” marketing simulation are presented.

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Year of publication:	1989
Authors:	Perry, Chad ; Euler, Terry
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 4, p. 40-49
Publisher:	MCB UP Ltd
Subject:	Management development \| Marketing \| Simulation \| Trainers

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000564 [DOI]
Source:	Other ZBW resources

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