Marketing-stimulated word-of-mouth : a channel for growing demand
William R. Gombeski Jr.; Becky Martin; Jason Britt
| Year of publication: |
2015
|
|---|---|
| Authors: | Gombeski, William R. ; Martin, Becky ; Britt, Jason |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 3, p. 289-296
|
| Subject: | word-of-mouth marketing | buzz marketing | marketing-stimulated word-of-mouth | Virales Marketing | Viral marketing | Vertriebsweg | Distribution channel | Social Web | Social web | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383973