Marketing strategies and customer satisfaction : a study on the higher education institutions in Johor
Sook-Fun Fong, Rui-Ying Loh, Sang-Long Choi
| Year of publication: |
2022
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|---|---|
| Authors: | Fong, Sook-Fun ; Loh, Rui-Ying ; Choi Sang Long |
| Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 12.2022, 2, p. 61-83
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| Subject: | Marketing strategies | Packaging | Relationship marketing | Price | Brand image,Customer satisfaction | Institute of higher learning | Johor | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Hochschule | Higher education institution | Beziehungsmarketing | Markenimage | Brand image | Studierende | Students | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ber.v12i2.19781 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013473984