Marketing strategies and portfolio analyses
Kersti Krug and Charles B. Weinberg
| Year of publication: |
2008
|
|---|---|
| Authors: | Krug, Kersti ; Weinberg, Charles B. |
| Published in: |
The Routledge companion to nonprofit marketing. - London [u.a.] : Routledge, ISBN 0-415-41727-9. - 2008, p. 75-91
|
| Subject: | Museum | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Produktmanagement | Product management | Portfolio-Management | Portfolio selection | Kanada | Canada | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003592595