Marketing strategies and social performance outcomes : a field study on MFI clients
Priyanka Jayashankar and Robert V. Goedegebuure
| Year of publication: |
2011
|
|---|---|
| Authors: | Jayashankar, Priyanka ; Goedegebuure, Robert V. |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 10.2011, 2, p. 7-32
|
| Subject: | Bankmarketing | Bank marketing | Informeller Finanzsektor | Informal finance | Mikrofinanzierung | Microfinance | Corporate Social Responsibility | Corporate social responsibility | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009237015