MARKETING STRATEGIES AND THEIR IMPLEMENTATION IN THE REPUBLIC OF MACEDONIA

Even besides the internationaly proven and accepted importance of marketing strateges for the development of companies, the opinion that these strateges are underrepresented in the Republic of Macedonia exists in gjeneral. Although this might be true, in fact serious field research that would result in a determination of the extent to which companies in the Republic of Macedonia implement marketing strategies are very rare, perhaps even inexistant. Having this in mind a surve of 277 companies from different parts of Macedonia was conducted in orden do determine the scale of impelemntation of marketing strategies and the awarness of companies regarding the oportunities and advantages that can arise and be acheieved by implementing these strategies. This paper intents to present the results of this research as a startin point to further research that would result with an icrease in the scale of usage of marketing strategies by businesses’ in the Republic of Macedonia.