Marketing strategies for fintech companies : text data analysis of social media posts
Sungwon Oh, Min Jae Park, Tae You Kim and Jiho Shin
| Year of publication: |
2023
|
|---|---|
| Authors: | Oh, Sungwon ; Park, Min Jae ; Kim, Tae You ; Shin, Jiho |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 61.2023, 1, p. 243-268
|
| Subject: | ERRC | Fintech | GloVe | Social media | Text data analytics | Social Web | Social web | Finanztechnologie | Financial technology | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Finanzdienstleistung | Financial services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-09-2021-1183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482751